Beauty & Aesthetics
Marketing for
Beauty Businesses
Websites, local SEO, photography and social campaigns for salons, skin clinics and aesthetics practitioners. We help new clients find you, then make it easy for them to book.
Your clients choose with their eyes and book on their phones. We make sure what they see makes them want to book with you.
Who We Work With
Beauty Businesses We Serve
Aesthetics Clinics
Skin Clinics
Beauty Salons
Lash & Brow Studios
Nail Salons
Hair Salons
Day Spas
Mobile & Home Therapists
What We Offer
Beauty Marketing Services
Websites Built for Bookings
Beautiful, fast websites that guide visitors from treatment page to booked appointment. We connect to the booking system you already use, so your diary fills without the back-and-forth in your DMs.
What's Included
- Integrates with Fresha, Phorest, Treatwell, Timely & Pabau
- Clear treatment menus with prices and durations
- Mobile-first design for Instagram and TikTok traffic
- Online gift vouchers and deposits
- Consultation request and consent forms
- Practitioner profiles and qualifications
Local SEO & Google Maps
Clients search “near me” before they book a treatment. We help you show up in the Google Maps results and on page one for the treatments and towns that matter to your business.
What's Included
- Google Business Profile setup and optimisation
- Treatment and location landing pages
- Review generation and reputation management
- Local citations and directory listings
- Schema markup for treatments and FAQs
- Monthly ranking and enquiry reports
Brand & Treatment Photography
Clients want to see the room, the practitioner and the experience before they book. We shoot in your salon or clinic, so your website and socials look like you, not like stock photos.
What's Included
- On-location shoots in your salon or clinic
- Treatment-in-progress and ambience imagery
- Practitioner and team portraits
- Content packs for Instagram, TikTok and Facebook
- Consistent editing that matches your brand
- Images optimised for fast-loading web pages
Why HJ Digital
We Understand the Beauty Industry
We know how clients choose a practitioner, what makes them trust a clinic and what puts them off booking. That shapes every page we build.
Booking-First Thinking
Every page has one job: get the right client to book the right treatment.
Compliance-Aware
We know prescription-only treatments can’t be advertised to the public and that results claims need care. We market you responsibly.
Real Imagery
Clients trust what they can recognise. Photos of your own treatment room and team do more for bookings than stock images.
Photography
Show the Experience
Warm, atmospheric treatment photography that lets clients picture themselves in your chair before they book.
Our Process
How We Work
Discover
We visit your salon or clinic, learn your treatments, your ideal clients and your booking goals.
Plan
We decide which treatments and towns to target, then plan the pages and the photoshoot around them.
Create
We shoot and build your site, connect your booking system and set it up for local search.
Grow
We launch, track enquiries and bookings, and keep improving your rankings and campaigns.
Local Expertise
Beauty Marketing Near You
Based in Wrexham, we work with salons and clinics across North Wales, Cheshire and Shropshire.
Common Questions
Do you only work with aesthetics clinics?
Can you work with our existing booking system?
Are there rules on how aesthetics treatments can be advertised?
Do you offer photography on its own?
How long does a beauty website take to build?
Ready to Fill Your Appointment Book?
Tell us about your salon or clinic and the clients you want more of. We'll show you where your website, photos and local search could be doing more.
Start Your Project
Social Media & Paid Advertising
Targeted campaigns on Instagram, Facebook and Google that fill quiet days and launch new treatments. Planned with aesthetics advertising rules in mind, so your ads stay live and your reputation stays intact.
What's Included