Equestrian E-Commerce

Digital Solutions for
the Equine Industry

We combine e-commerce expertise with genuine equestrian knowledge to build online stores that speak your customers' language—from bridles to bedding, supplements to saddles.

We understand the equine market inside and out. Your customers browse from the yard, buy seasonally, and expect specialist knowledge. We build stores that deliver.

What We Offer

Equestrian Services

Equine E-Commerce Stores

We build online stores that understand the equestrian market. From complex size variants to seasonal stock management, we create shopping experiences your customers will love.

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What's Included

  • Shopify & Squarespace store builds
  • Complex variant handling (sizes, colours, fits)
  • Mobile-first design for browsing from the yard
  • Product catalogue management for large SKU counts
  • Trade account and wholesale functionality
  • Integration with existing POS systems

Product & Brand Photography

Tack and equipment photography that sells. We understand the challenges of photographing large items and creating lifestyle content that resonates with horse owners.

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What's Included

  • Professional tack and equipment photography
  • Lifestyle shoots with horses
  • Product catalogue images
  • Social media content creation
  • Brand storytelling visuals
  • Before and after transformations

Equine-Focused SEO & Marketing

Reach horse owners where they search. We know the keywords, the seasonal patterns, and what makes equestrian customers click buy.

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What's Included

  • Industry-specific keyword targeting
  • Local SEO for physical retailers
  • Google Ads for equine product searches
  • Email marketing for seasonal promotions
  • Social media advertising (Meta, Instagram)
  • Content marketing and blog strategy

Feed & Supplement Specialist

Complex product hierarchies made simple. We build stores that handle everything from basic feeds to specialist supplements with subscription options.

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What's Included

  • Complex product category structures
  • Subscription and auto-delivery setup
  • Nutritional information display
  • Stock management integrations
  • Weight-based shipping calculations
  • Bulk ordering functionality

Why HJ Digital

We Know the Horse World

Most agencies don't understand why rug sizes matter or what "horse, cob, pony" means. We do—and that knowledge shapes everything we build.

We Speak Equine

From dressage to driving, showing to hacking—we understand your customers because we know the industry inside out.

E-Commerce Expertise

We've built stores that handle everything from single tack items to complex feed subscription programmes.

Results That Matter

Our equine clients see real growth—increased online sales, better customer retention, and stronger brand presence.

Who We Work With

Equine Businesses We Serve

Tack Shops

Feed Suppliers

Equine Brands

Supplement Companies

"Working with HJ Digital doubled our bookings within three months. Their understanding of our industry made all the difference."
— Equine Business Owner

Our Process

How We Work

01

Discover

We learn about your equine business, your customers, and your goals.

02

Plan

We create a tailored e-commerce strategy designed for the equestrian market.

03

Build

We develop your store with industry-specific features and thorough testing.

04

Grow

We launch, train your team, and provide ongoing support to drive sales.

Common Questions

Do you really understand the equestrian industry?
Yes. We know a 6'3" turnout from a 5'9" stable rug. We understand seasonal buying patterns, the importance of correct sizing, and what horse owners actually search for online.
Can you handle large product catalogues with many variants?
Absolutely. Equine retail often means hundreds of products with multiple size, colour, and fit options. We build stores that make this complexity manageable for you and easy for your customers.
Do you work with both online-only and physical shops?
Yes. Whether you're an established tack shop looking to sell online or an online-only equine retailer, we tailor our approach to your business model.
How long does it take to build an equine e-commerce store?
A typical store takes 6-10 weeks from start to launch, depending on catalogue size and complexity. We work efficiently while ensuring everything is done right.

Ready to Grow Your Equine Business Online?

Let's talk about your tack shop, feed store, or equine brand. We'll show you how the right digital presence can transform your sales.

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